Professional Summary

Multidisciplinary graphic designer and creative technologist with deep expertise in Adobe Creative Cloud, especially InDesign, Illustrator, and Photoshop, with a proven track record of mentoring junior designers to improve technical efficiency and creative problem-solving. Strong background in brand management, digital and print design, and cross-functional collaboration. Experienced in vendor management, training, and process improvement, having advised teams on best practices in design workflows and production. Adept at balancing design strategy with business objectives.

Work History

Independent Design Consultant Jan 2005–Present

Lindy Hues Design / Solar Enterprises, LLC

• Designed and developed marketing collateral across digital and print platforms, including print collateral, web graphics, brand identity materials, and social media graphics.
• Oversaw design projects from concept to execution, ensuring cohesive brand experiences across digital and print media.
• Managed multiple brands and developed comprehensive brand guidelines, improving consistency and quality across organizational functions.
• Solved complex problems with design systems and information architecture, resulting in improved traffic and lead generation.
• Managed project estimates, timelines, revisions, scope, billing, and vendors.

Design Educator, Web/Digital Evangelist January 2012–Dec 2024

Central Piedmont / Wake Technical College

• Lead design teams of 5-15 junior designers, simulating agency dynamics to deliver client-ready projects and uphold brand standards.
• Trained more than 200 students in Adobe Creative Cloud, web design standards, UX/UI design, SEO, and branding, resulting in qualified job placements in web design and UX design for the first time in the program’s sixty-year history.
• Tracked data and monitored progress for up to 100 junior designers each year, creating and implementing plans to enhance individual efficiency and output and professional development.
• Provided training and support for more than 1,200 colleagues on new digital systems, ensuring timely adoption and improved user experiences.
• Advised on enterprise-level systems and technologies, enhancing the user experience for more than 20,000 unique faculty, staff, and students.

Web Designer February 2013–July 2015

Central Piedmont Community College

• Spearheaded the evolution of the College’s digital ecosystem, including public-facing websites, intranets, apps, and microsites, with a focus on responsive layouts, user-centric design and content strategy.
• Designed user interfaces and developed wireframes, prototypes, and templates, presenting solutions to stakeholders at all levels of leadership.
• Established governance policies, content ownership databases, and training programs for publishers, streamlining workflows and ensuring consistency in organizational voice and tone.
• Configured and analyzed Google Analytics, providing data-driven insights to improve user engagement and track campaign performance.
• Mentored junior designers and developers and collaborated with internal clients to optimize layouts and align digital assets with institutional goals.

Graphic Designer July 2006–February 2010

Baker & Taylor

• Designed and maintained marketing materials for multiple corporate brands, ensuring adherence to brand guidelines across digital and print marketing assets.
• Led rebranding initiatives for acquired child companies, ensuring smooth integration with parent brand aesthetics.
• Managed multiple internal stakeholders and third-party vendors to design and implement a web-based platform that enabled clients to customize B2B2C marketing materials for their own consumer marketing efforts, supporting more than 200 users.
• Conducted training sessions and created governance documentation to ensure consistency in the customer experience and improve usability of design templates.

Graphic Designer April 2005–June 2006

Pfahl Custom Builders

• Managed third-party vendors to ensure high-quality print production and digital marketing materials aligned with brand guidelines.
• Designed marketing collateral including brochures, digital ads, and home design presentations, balancing technical precision with aesthetics.
• Captured home and site photography, retouched images, and created digital illustrations of floor plans, elevations, and site maps for use in online and print marketing.
• Managed projects with outsourced components, identifying third party vendors and managing communication and compensation for their work from RFP to final handoff of the project.

Service

Founding Member, Executive Board February 2019—June 2024

North Carolina Advertising + Graphic Design Association (AGDA)

• Elected as Secretary and Inaugural Member of the Executive Board for Advertising & Graphic Design programs across the North Carolina Community College system.
• Collaborated with design program instructors across the NC Community College System to revise the Graphic Design program, including program name, description, learning outcomes, course revision, archival, and new course creation.
• Organized conferences and served as a speaker for multiple conferences.

Technology Advisory Team January 2021—December 2024

Central Piedmont Community College

• Conducted system-wide reviews of Brightspace settings, ensuring optimal functionality for instructional needs.
• Facilitated use-case scenario discussions to improve LMS workflows based on real user experiences.
• Recommended system-wide Brightspace configuration changes based on user research and needs analysis.

Brightspace Pilot Program August 2020—May 2021

Central Piedmont Community College

• Recruited as one of ten faculty members out of nearly 1400 to pilot Brightspace in advance of a college-wide transition.
• Led rapid migration efforts following a ransomware attack, transitioning all courses to Brightspace within a week.
• Provided remote Brightspace training and technical support to faculty via video tutorials and one-on-one assistance.

Faculty Fellows May 2020—December 2021

Parr Center for Teaching and Learning Excellence

• Provided Brightspace training to faculty and Subject Matter Experts (SMEs) transitioning to online course design.
• Developed a library of instructional video tutorials to improve faculty proficiency in Brightspace and instructional technology.
• Led a monthly learning commons focused on integrating technology into instruction, enhancing faculty digital literacy.
• Designed and implemented faculty peer observation programs to increase digital literacy, collaboration, and engagement.